Logo + Business Cards + Marketing Collateral + Website
CMPA Empower Counsel offers a safe nurturing, non-judgmental, space immersed in empathy to each patient. In this case, the logo design for this client was something very special because of the meaning behind of each element of the logotype which I had to understand very clearly in order to provide what my client wanted to transmit through this component of the branding and she was very pleased with the end result. Below is what each of the components of the logo symbolises (described by the client) :
The African Baobab tree (indicates ethnicity and diversity).
Eight white butterflies, spiritually symbolic of transformation and hope.
The butterfly’s journey is one of Metamorphosis with eight, symbolic of first and new beginnings.
The steps of EMPATHISE, EQUIP, EMPOWER lead to that NEW LIFE watched over by the DOVE OF PEACE.
Finally, GREEN was chosen to indicate RESTORATION, enclosed in THE CIRCLE OF NEW LIFE.
The African Baobab tree (indicates ethnicity and diversity).
Eight white butterflies, spiritually symbolic of transformation and hope.
The butterfly’s journey is one of Metamorphosis with eight, symbolic of first and new beginnings.
The steps of EMPATHISE, EQUIP, EMPOWER lead to that NEW LIFE watched over by the DOVE OF PEACE.
Finally, GREEN was chosen to indicate RESTORATION, enclosed in THE CIRCLE OF NEW LIFE.
